Should you work for exposure?

April 20, 2015

An ever-growing scenario in the photography world is when you get clients approaching you and saying "Hey love your work! We can't pay you but the exposure will be great". Now I've been doing this for a few years and have never ever gotten anything from it apart from a couple of likes or comments on Facebook. All it says to future clients is that you did it for free for the last guy and that's probably why they're now approaching you. If you say a price they'll just move on to the next guy that'll do it for free.

In this day and age do we really need to work for exposure? Every time we upload a photo to a social media site we are showing it to the world right?

Just remember there's a difference between collaborating and being used.

In the video below published by The Art of Photography Ted Forbes talks in depth about this using his vast 20 years experience.

"Photography can be a funny business and there are times as photographers when we are asked to work for free. Sometimes this is formally called "pro bono" work, but its all the same. I got a question this week from a viewer who asks if its good to do for "exposure". I can tell you that in my 20 year career I've run across this offer of work for "exposure" more times than I'd have liked to. I've got some fairly strong opinions on this as well. You will have to make up your own mind as to what you want to do with your career but hopefully this video will give you a few pointers that might help."

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